Public relations/Media relations

So you want your corporate story told by someone else—like the New York Times?  You probably want to use public relations.  We do that.  We’ll also recommend what you need to do and where you need to go after you hit “send” to maintain some predictability in your results.    Want your smooth sales VP on the trade industry conference programs?  Want to plan a media briefing at the trade conference to announce your new product?  We can do it.

Capabilities:

• Media relations (news releases, contributed articles, positioned expertise)
• Trade conference (public speaking opportunities and coaching)
• Event planning (media briefings, meeting or conference planning)
• Strategic and tactical planning
• Content generation in any format, from ghostwritten articles, to audio podcasts to video programming for your website.

 

Marketing & Advertising

Want a direct mail or e-mail campaign that isn’t just spam?  Want to know if and where you should be spending money on advertising at all?  Want to pay less to do it?
We can help.

Capabilities:

• Direct marketing (direct mail, direct e-mail)
• Collateral marketing (sales slicks, capabilities brochures, trade conference materials, etc.)
• Web marketing (Web and e-commerce strategy)
• Advertising (campaign planning, ad buys, ad concept and design)
• Metric analysis
• Strategic and tactical planning

 

Industry Exposure/Strategic Counsel

With the explosion of social media (LinkedIn, FaceBook, blogs, etc.), businesses have more opportunities than ever before to tell their stories.  Then again, they face an audience that is more skeptical than ever before.  We can help you pick the channels that will work best for your strategy, then help you craft a plan that reveals, rather than obscures, your true message.

True Impact Communications does just about anything your marketing or PR department can or would do.  Give us a call or drop us a note and we would be happy to discuss a project or program tailored to your needs and budget.