Banned Clichés List
Just for fun, here are a few terms you won’t hear us use in casual conversation. Ever.
- “Manage client expectations” (Sounds like a fancy term for “making excuses” to us.)
- “Ideation” (Don’t worry—we do this. We just call it “brainstorming.” Or better yet, “working.”)
- “Circle back and touch base”
- “Blue sky” (as a collective verb, at least)
- “Excited” (ok…we WILL use this word. But not in a news release quote. Ever.)
- “It is what it is” (what did we THINK it was?)
- “At the end of the day…” (By that time, isn’t it too late?)
Got one of your own, or care to quibble?
Marketing Truths
Providing a bit of insight thinking that got us here in the first place!
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If your brand isn’t authentic, is it really your brand?
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Be honest with your marketing. Your customers deserve it, and they’re much smarter than you think.
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When it comes to a mar/comm campaign, just plan it, then get it done. Don’t spend too much time devising fancy names for what you’re doing, or excuses for why it isn’t done.
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LISTEN
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Use half of the words you were planning to use. People don’t have time for long-windedness.
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Marketing doesn’t work in a single shot. It needs to be planned, executed, measured, adjusted and repeated.
- The time for glossing over any weaknesses in the product you are about to market is NOT in the planning room.
Disagree? Have one of your own?