Banned Clichés List
Just for fun, here are a few terms you won’t hear us use in casual conversation. Ever.
- “Manage client expectations” (Sounds like a fancy term for “making excuses” to us.)
- “Ideation” (Don’t worry—we do this. We just call it “brainstorming.” Or better yet, “working.”)
- “Circle back and touch base”
- “Blue sky” (as a collective verb, at least)
- “Excited” (ok…we WILL use this word. But not in a news release quote. Ever.)
- “It is what it is” (what did we THINK it was?)
- “At the end of the day…” (By that time, isn’t it too late?)
Got one of your own, or care to quibble?
Providing a bit of insight thinking that got us here in the first place!
If your brand isn’t authentic, is it really your brand?
Be honest with your marketing. Your customers deserve it, and they’re much smarter than you think.
When it comes to a mar/comm campaign, just plan it, then get it done. Don’t spend too much time devising fancy names for what you’re doing, or excuses for why it isn’t done.
Use half of the words you were planning to use. People don’t have time for long-windedness.
Marketing doesn’t work in a single shot. It needs to be planned, executed, measured, adjusted and repeated.
- The time for glossing over any weaknesses in the product you are about to market is NOT in the planning room.
Disagree? Have one of your own?